Now Hiring
Performance Marketing Lead
- Location: Remote (Canada preferred)
- Experience: 3+ years in growth, performance marketing, or lifecycle marketing for e-commerce.
- Job Type: Full-Time
- Hours: 9 AM – 5 PM or 8 AM – 4 PM PST
About Everydae
At Everydae, we create supplements for the seasons of life no one prepares you for: postpartum, fertility, and beyond. Born out of frustration with “good enough” wellness products, we set out to make clean, intentional formulas that actually make a difference in women’s everyday lives.
We’re a small, collaborative team that cares deeply about the work we do and the people we serve. We’re looking for a Performance Marketing Lead who’s as excited about analytics and optimization as we are about formulas. Someone who loves turning data into clear next steps, is highly tech-savvy, and sees the story behind the numbers.
Role Overview
We have a strong creative strategy in place and now we need the numbers brain who can help us test, optimize, and scale it. You’ll be the bridge between our vision and the performance metrics that bring it to life, ensuring our marketing dollars work harder and our customer relationships grow stronger.
Key Responsibilities:
Paid Growth
- Manage and optimize campaigns across Meta, TikTok, and Google Ads.
- Build testing plans for audiences, creative, messaging, and landing pages.
- Monitor CAC, ROAS, and other key performance metrics daily, adjusting strategy as needed.
Email & SMS
- Execute campaigns and automations in Klaviyo, including welcome, cart, post-purchase, retention, and winback flows. Note: Creative concepts and copy are led by our Marketing Manager; this role focuses on execution, testing, and optimization.
- Segment lists to reach the right customers at the right time.
- Track performance and recommend optimizations for engagement, conversions, and retention.
Performance & Reporting
- Build and share weekly performance dashboards across paid and owned channels.
- Track LTV, churn, and cohort data to guide retention strategy.
- Collaborate closely with the founder and marketing manager on growth goals and upcoming launches.
What You’ll Own
- Paid channel performance (ROAS, CAC, spend efficiency)
- Email/SMS revenue contribution and engagement rates
- Subscription retention and churn rate
- Cost per lead for funnels
- List growth (email + SMS)
Who You Are:
- 3+ years in growth, performance marketing, or lifecycle marketing for e-commerce.
- Skilled in Meta Ads Manager, TikTok Ads, Google Ads, and Klaviyo.
- Highly comfortable with data analysis and reporting.
- Able to translate numbers into clear action plans.
- Enjoy working in a small, high-trust team where your work is visible and valued.
Why You’ll Love Working With Us
- Your work will have a real impact. As a key player on a small, collaborative team, your ideas will be heard, your work will be seen, and your contributions will directly shape Everydae’s growth and how our customers feel supported.
- We value our people. We know that taking care of our team is just as important as taking care of our customers, and we create a flexible, fully remote environment to make work fit into your life.
- Opportunities to grow. As the company scales, this role has the potential to evolve into a management position where you can lead and shape the future of our marketing efforts.
- Rewards for your results. Quarterly performance bonuses are tied to hitting growth and retention KPIs, so when the company wins, you win too.
- Perks that support your well-being. You’ll receive free Everydae supplements, because we believe in supporting your health as much as our customers!
How to Apply:
Sound like the role for you? Please send your resume, examples of work and any other relevant documents to careers@everydaehealth.com with subject line: " Performance Marketing Lead- [Your Name]”